Differential Diagnosis

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showing posts for 'advertising'

Tailored messaging increases understanding of climate change in Republicans

blog post image A team of researchers at Yale University's Yale Program on Climate Change Communication has found that the use of tailored advertising can increase awareness among Republicans of the dangers posed by climate change. In their paper published in the journal Nature Climate Change, the group describes field...

Google’s FLoC Is a Terrible Idea

blog post image Update, April 9, 2021 : We've launched Am I FLoCed, a new site that will tell you whether your Chrome browser has been turned into a guinea pig for Federated Learning of Cohorts or FLoC, Google’s latest targeted advertising experiment. The third-party cookie is dying, and Google is trying to create...

The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a teeny bit scarier: Since 2011, the share

blog post image The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a teeny bit scarier: Since 2011, the share of Americans' media consumption that happens in print has dropped about 40 percent. But the share of American ad dollars that go to print has dropped more than 60 percent. Print...

The future of advertising is ‘fewer, better ads’: "By giving away stuff for free for so long, we’ve created an ad

blog post image The future of advertising is ‘fewer, better ads’: "By giving away stuff for free for so long, we’ve created an ad economy that is bigger than it should be," Deep Focus CEO Ian Schafer says.

The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a tiny bit scarier: It's an annual moment

blog post image The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a tiny bit scarier: It's an annual moment of print realism here at Nieman Lab: The posting of the attention/advertising slide from Mary Meeker's state-of-the-Internet slide deck. It's enough of a tradition that I can now...

Great read! We can eat almost anything, but we are uncertain what we should eat. This omnivore's dilemma has not only vexed

blog post image Great read! We can eat almost anything, but we are uncertain what we should eat. This omnivore's dilemma has not only vexed our ancestors trying to avoid poisonous foods it continues to occupy much of our time. We seem incapable of deciding what to have for lunch without consulting to dietary guidelines,...

Junk food ads face online ban in UK - BBC News: Advertising junk food could soon be banned from children's content online,

blog post image Junk food ads face online ban in UK - BBC News: Advertising junk food could soon be banned from children's content online, according to the UK's advertising watchdog.

What's wrong with Gillian McKeith: For years, 'Dr' Gillian McKeith has used her title to sell TV shows, diet books and herbal

blog post image What's wrong with Gillian McKeith: For years, 'Dr' Gillian McKeith has used her title to sell TV shows, diet books and herbal sex pills. Now the Advertising Standards Authority has stepped in. Yet the real problem is not what she calls herself, but the mumbo-jumbo she dresses up as scientific fact, says...