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Google’s FLoC Is a Terrible Idea

Update, April 9, 2021 : We've launched Am I FLoCed, a new site that will tell you whether your Chrome browser has been turned into a guinea pig for Federated Learning of Cohorts or FLoC, Google’s latest targeted advertising experiment. The third-party cookie is dying, and Google is trying to create...

Source: www.eff.org

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