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The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a teeny bit scarier: Since 2011, the share
The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a teeny bit scarier: Since 2011, the share of Americans' media consumption that happens in print has dropped about 40 percent. But the share of American ad dollars that go to print has dropped more than 60 percent.
Print advertising giving away to mobile - which reinforces the fact that we are spending more time and consuming more media from small screens rather than print. Publishers relying on print advertising revenue beware (if they didn't know already).
Source: www.niemanlab.org
print dropped advertising share media teeny beware reinforces
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