Thinking Allowed

medical / technology / education / art / flub

"Startups are better at detecting and unlocking emerging and latent demand. But they often stumble at scaling their proof

"Startups are better at detecting and unlocking emerging and latent demand. But they often stumble at scaling their proof of concept, not only because they’re often doing it for the first time, but also because the skills necessary for creating are not the same as scaling." Eddie Yoon, Steve Hughes. Big Companies Should Collaborate with Startups. Harvard Business Review. Feb 2016.

Lovely article picked out by a colleague at BMJ. It would be great to work with some health / publishing / MedEd start-ups. Having been one in the past myself I know how much of an exciting buzz it can be ... and also that you are very aware that you are (literally) making it up as you are going along.

Source: hbr.org

startups scaling often yoon unlocking eddie feblovely also