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World's wealthiest (and 'business as usual') 'at heart of climate problem'
"These [polluter elite] are people who fly most, drive the biggest cars most and live in the biggest homes which they can easily afford to heat, so they tend not to worry if they’re well insulated or not. … They’re also the sort of people who could really afford good insulation and solar panels if they wanted to. … [and they must change to tackle climate change]." says report commissioned by Cambridge Sustainability Commission on Scaling Behaviour Change.
Targeting the polluter elite was one of the suggestions of behavioural hotspots in the report … and only after a long discussion of the importance of tackling the system changes themselves - quoting Michael Maniates "when responsibility for environmental problems is individualised, there is little room to ponder institutions, the nature and exercise of political power, or ways of collectively changing the distribution of power and influence in society".
Others included:
Focusing on high-impact behaviours &
ways of life (home, cars, travel, and meat)
Engaging with food
Agenda setting & narrative shaping
Walking the talk: leadership & integrity
Bringing in new allies (e.g. immigrant and tenants rights groups, informal workers, indigenous and black sovereignty movements)
Source: www.bbc.com
polluter afford elite change biggest cars ways power
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