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What makes fake news feel true when it isn
What makes fake news feel true when it isn’t? For one thing, hearing it over and over again:
"The more often participants had heard a statement, the more likely they were to attribute it to Consumer Reports rather than the National Enquirer."
Key features of effective fake news - should you want to spread it - are:
Repetition - just repeat the claims
Pronouncability - give it an easy name
Familiarity - share when other similar but true stories are circulating
Just regular photos - using photos even if they have nothing to do with your story make your story more credible
Source: www.niemanlab.org
fake true photos feel makes story news enquirer
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