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Putting a leash on Google and Facebook won’t do much to save the traditional news model: "Social media and search give

Putting a leash on Google and Facebook won’t do much to save the traditional news model: "Social media and search give advertisers better tools to target messages to more precise groups of potential consumers. It is a phenomenally better mousetrap."

Source: www.niemanlab.org

better consumersit phenomenally mousetrap leash advertisers precise messages