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A New Model for Integrating Behavioral Science and Design. Part of the ‘Nudge turns 10’ issue. A model for being creative
A New Model for Integrating Behavioral Science and Design. Part of the ‘Nudge turns 10’ issue.
A model for being creative with design informed by behavioural science.
“Thaler and Sunstein knew that nudges were a piece of the behavioral change puzzle but not the only piece. So what’s missing?”
“Part of the solution, we suspect, is hiding in plain sight: behavioral science can and should continue to make important contributions through nudges and its other methods, but we believe it can contribute at an even greater scale by turning outward to partner with other disciplines—in particular, with the field of design.”
“Thaler and Sunstein knew that nudges were a piece of the behavioral change puzzle but not the only piece. So what’s missing?”
“Part of the solution, we suspect, is hiding in plain sight: behavioral science can and should continue to make important contributions through nudges and its other methods, but we believe it can contribute at an even greater scale by turning outward to partner with other disciplines—in particular, with the field of design.”
Source: behavioralscientist.org
behavioral nudges design piece science part model behavioralscientist
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