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"The Future of Authorship: Dismayed by the loss of trust in facts, and seeming preference for half-truths that appears to be driving our political present, Robert Harington decided to catch up on his reading over the weeked" ... and describes reaching audiences with video and YouTube especially. Nothing new about science authorship here really - just the scale of readerships.
Source: scholarlykitchen.sspnet.org
authorship audiences readerships half-truths weeked preference dismayed harington