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Survey of large publishers: 30 percent of our website visits come from Facebook: For publishers, Facebook is the proverbial

Survey of large publishers: 30 percent of our website visits come from Facebook: For publishers, Facebook is the proverbial 800-pound gorilla in the room: They know they have to deal with it, but they aren't always sure of the best strategy for approach.

"A new report out today from the International News Media Association attempts to deal with that problem by providing an overview of how Facebook works and outlining some ways publishers can use the platform to reach readers and potentially generate revenue. The report was written by Grzegorz Piechota, a former Nieman Fellow who is now a research associate at the Harvard Business School."

Source: www.niemanlab.org

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