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Word of the day: Pokèmonomics - retail outlets paying to attract customers with virtual creatures. Wonder when we'll start

Word of the day: Pokèmonomics - retail outlets paying to attract customers with virtual creatures. Wonder when we'll start seeing delegates use them to attract visitors to their booths at conferences? "Come and see our Pokémon on #A26 and try out new drug / machine / website."

Source: next.ft.com

attract a26 booths pokèmonomics delegates creatures pokémon retail