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Trying to write a killer headline for social? Here are some of the most (and least) effective phrases: Jostling for readers

Trying to write a killer headline for social? Here are some of the most (and least) effective phrases: Jostling for readers for your listicle on Facebook? Aim for the number "10" in your headline. Trying to promote a story on Twitter? Emotion-based appeals popular on Facebook don't translate to Twitter....
Source: niemanlab.org